Seattle Seawolves Partner with 3 Point Productions to Bring World-Class Fan Experience to Inaugural Professional Rugby Season
Seawolves invest in fan experience by partnering with national leader in production of sports and live entertainment
FOR IMMEDIATE RELEASE
Feb. 6, 2017
SEATTLE – In advance of the inaugural 2018 Major League Rugby season, the Seattle Seawolves are pleased to announce a partnership with 3 Point Productions, a national leader in sports and live entertainment
production, to bring a world-class game day experience to their fans at Starfire Stadium. With clients including USA Rugby, NBA, Pac-12 and the University
of Washington Athletics, 3 Point will blend experience in rugby-specific game day production with a deep knowledge of the American fan experience to
create a unique in-stadium experience for Seawolves fans.
“We are thrilled to continue our theme of putting together the best team on and off the field to ensure our fans are highly entertained by the rugby and
the environment at Starfire,” said Seawolves co-founder and director Shane Skinner on the partnership. “The 3 Point Productions team
is amongst the country’s most creative minds on game day production and their past work with marquee rugby events will ensure the best possible experience
for our fans.”
Working with USA Rugby on several occasions, 3 Point Productions has demonstrated success in producing exciting fan environments, while enhancing partner
activation to maximize the experience for fans and sponsors alike. In 2014, their direction helped Sacramento Republic FC create an electric atmosphere
at a sold-out Bonney Field as the USA Eagles defeated Canada during the venue’s opening weekend. 3 Point partnered with USA Rugby again in 2015 to
direct the game-day production at the iconic Soldier Field to watch the Eagles face off against Australia’s Qantas Wallabies.
“This is a unique experience for us to help a new franchise define their game day experience for a fan base hungry for rugby in Seattle,” said Pat Walker, President of 3 Point. “Leveraging our experience on-site at Starfire, at other premier rugby events and with other global
sporting productions, we’re very proud to assist in making professional rugby in our hometown a success.”
In addition to 3 Point’s experience in rugby, the company has a proven ability to produce consistent results over the course of a season, leading the WNBA
Seattle Storm’s game day production for the past four seasons, as well as consulting on fan experience for the University of South Carolina Athletics
and the San Antonio Spurs. 3 Point has also produced global events for the NBA in China, Brazil, England, Mexico, Spain and South Africa, as well as
the 2017 WNBA All-Star Game at KeyArena, hosted by the Seattle Storm.
“We are excited to partner with a Seattle-based business that will provide the best fans in the country a premier Major League Rugby experience at Starfire
Stadium,” continued Skinner. “Our sport has a unique culture in the American landscape and today we welcome 3 Point Productions to the Seawolves Family
to help us better share that culture with our new fans.”
The Seattle Seawolves inaugural season kicks off on April 22 against the San Diego Legion at Starfire Stadium in Tukwila. Tickets are available now by
ABOUT THE SEATTLE SEAWOLVES
A founding member of Major League Rugby (MLR), the Seattle Seawolves kick off their inaugural season in 2018 at Starfire Stadium in Tukwila, Washington.
With an ownership group led by Seattle-based entrepreneurs Adrian Balfour and Shane Skinner, the organization strives to develop, cultivate and expand
the game of rugby in the U.S. while fostering discipline, duty, respect and a spirit of inclusion both on and off the pitch. Through community outreach
efforts, the Seattle Seawolves fulfill a key pillar of the franchise’s philosophy, enriching the Puget Sound region’s youth through engagement, leadership,
Select Major League Rugby games will be televised on the CBS Sports Network as part of an exclusive, multi-year television partnership between MLR and
the television network. Season tickets are now on sale; to purchase, please visit www.SeattleSeawolves.com.
ABOUT 3 POINT PRODUCTIONS
3 Point Productions is a sports and live entertainment production company driving the evolution of fan experience, using the platform of live events to
create memorable moments. 3 Point assists teams and universities to unite and motivate their fan bases through game production guidance, bringing brands
to life through a creative approach to event production, ensuring that what happens between gameplay is as entertaining as the game itself. More information
and industry insight is available at their “Beyond the Arc” blog and by following 3 Point on Twitter at @3ptproductions.
Will Lytle, Media Relations Coordinator
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